Surfing the web, I ran across this post from Dave Schleck on "The Boomer Blog." It is a daily press article, I thought many of you (REALTORS) might find interesting!
dailypress.com
Never mistake boomers for actual old people
There are seven words or phrases that are seven deadly sins when said to the generation of people born between 1946 and 1965.
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January 30, 2008
Perhaps you know about the list of dirty words that comedian George Carlin once uttered on the radio, leading to a Supreme Court ruling against foul language.
And we've all heard about the seven deadly sins. Author Chuck Underwood combines these thoughts with his "Seven Dirty Words to Never Link to Baby Boomers." Boomers rule these days, and Underwood's insights are included in his book, "The Generational Imperative:
Understanding generational differences in the American Workplace, Marketplace, And Living Room."Underwood writes, "With this generation, never say never." If you're talking or selling to baby boomers, here are the seven words Underwood says to never use ... and why:
1. Senior Citizen: A noble label for mom and dad, but not for Boomers.
2. Retiree: Boomers will never retire. This generation defines itself by its work, by its contribution. They might retire from career No. 1 but promptly begin career No. 2, perhaps in volunteerism or starting their own business or going back to school to learn a new trade.
3. Aging: Ohmygosh, donnnnnnnnnn't!!
4. Golden Years: Ditto!
5. Silver Years: Good rule of thumb? No references to any precious metals.
6. Mature: Never insult Boomers by calling them mature. Regardless the wrinkles on the outside, they will always be Mouseketeers on the inside.
7. Prime Time: To describe their future as the "prime time" of their lives is to discount their past.
Boomers feel they've been in Prime Time every second of their lives, squeezing each day for all of its satisfactions.
Copyright © 2008, Newport News, Va., Daily Press
Have a GREAT summer!
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